While living in a traditional sheep and cattle farm in the Snowdonia National Park in Northern Wales, Baavet owners Roger and Lesley had a eureka moment when they had the idea to stuff wool into a duvet, and call it a 'Baa...vet'. This small family-owned business only employs 4 people full-time and 5 people part-time. They have launched several successful products: pure wool Mattress protectors, pure wool pillows, and pure wool pet Baavets. Currently they are working on a pure wool mattress.